If you want to know how the color palate of Pete Buttigieg’s campaign relates to the mayor’s view of South Bend, Indiana, his presidential campaign website has you covered. If you want to know about his policies, though, you’re out of luck.

Buttigieg defended this decision as not wanting to drown voters in the “minutia” of policy positions. Instead, he wants voters to focus on the important things — like, apparently, the hexidecimal codes for the colors of his logo (1D253C, F2E4D6, 004D80 and F2BA42).

“I’ve been pretty clear where I stand on major issues,” said Buttigieg. “But I also think it’s important we don’t drown people in minutia before we’ve vindicated the values that animate our policies.”

Certainly we know where he stands on gentrification, thanks to his history in South Bend. We also know he’s no fan of free college. Also, thanks to his website, we know the orangish color D34E23 represents the Rust Belt (yes, seriously).

Pete Buttigieg’s campaign theme color palate (Photo:

But it isn’t clear how much the average voter knows about “Mayor Pete” after his meteoric rise in recent weeks. He was hailed by progressives in California despite being no fan of progressive values. He once praised Bernie Sanders, and now establishment forces consider him the best way to “save” the Democrats from Sanders.

Since his website won’t list his views on issues, it seems relevant to mention areas he both is in line and not in line with his Democratic rivals.

Like a large number of other Democrats, Buttigieg is critical of the ways the death penalty and mandatory minimums are enforced in racist ways. He defends a woman’s right to a safe abortion. He supports Deferred Action for Childhood Arrivals. He’s also said that some Americans worship guns “like a false God” and seeks gun reform.

He also pitched an idea that vaguely resembles mandatory military service for all Americans after high school.

He thinks America needs to deprioritize the Supreme Court in general, though thinks expanding it to 15 Justices is a possible approach.

Some areas, Buttigieg is a harder read on.

Despite hoping his Medicare for Some plan evolves into single-payer, Buttigieg is critical of candidates who support Medicare for All. He also dodged a question about the popular 70% marginal tax rate proposal by Congresswoman Alexandria Ocasio-Cortez (D-New York). Despite gentrifying South Bend, Buttigieg has called for policies to address historical inequities in opportunity.

Where he stands on drugs, corporations, the budget, the economy, foreign policy and free trade seem to remain open questions.

“I expect it will be very easy to tell where I stand on every policy issue of our time,” he said. “But I’m going to take time to lay that out, rather than competing strictly on the theoretical elements of the proposals themselves.”

He will, however, compete on the theoretical way the brown color created by hexidecimal code 653727 and the golden B88A57 represent his dogs Buddy and Truman.

“We’re in the second week of my campaign being official and we’ll continue building our website accordingly, too,” he vowed to CNN.

We can only hope that includes the deep, personal story about his font choices.


Katelyn Kivel is a contributing editor and senior legal reporter for Grit Post in Kalamazoo, Michigan. Follow her on Twitter @KatelynKivel.


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